Download Ebook Brand Portfolio Strategy Creating Relevance Differentiation Energy Leverage and Clarity
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In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms• The business faces a relevance threat caused by emerging subcategories• The firm's brands are tired and bland• Strategy is paralyzed by a lack of priority among the brands• Brands are cluttered and confusing to both customers and employees• The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiationRenowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders. Cleanzine - cleaning news international cleaning news ... Leader...u'll get from Ed is on an entirely different level not generally available from others who offer adv ice. They may have had success in owning a janitorial ... 28th IBIMA Conference Accepted Papers so far updated November 30 2016 at 8:00 AM New York EST. The following papers have been accepted for presentation in the 28th IBIMA conference on ... Advisory Board BWG Strategy BIO. Karl is a 'recovering CISO' and Cyber and IT Security veteran with over 20 years in a variety of Technology executive and SME roles ranging from early stage ... The Jasper Local News The Jasper Local The first of three former warden stations in Jasper National Park to be decommissioned will fall to the wrecking ball this summer. Athabasca Falls Warden Station and ... Awards entries Onboard Hospitality American Airlines Cole Haan amenity kits Onboard supplier: Buzz Featured onboard: American Airlines Description: A custom bag designed by Cole Haan the international ... Graduate School of Business Stanford University The mission of the Stanford Graduate School of Business is to create ideas that deepen and advance the understanding of management and with these ideas develop ... Breaking News - NARSE - Sears Kmart Land' s End... Why Sears hasn't survived so far vs. Amazon but JCPenney has By Rachel Uranga ocregister.com December 26 2016 Susan Romero remembers how she welled with pride ... 2016 Seminar Timetable IIDEXCanada Canada's National ... CEU Credits. IDCEC Credits for Interior Designers: IIDEXCanada is an IDCEC accredited conference and all IDC ASID and IIDA members can claim for eligible seminars ... developmentinpractice.org It has become a clich that potential beneficiaries will tell aid agencies whatever they understand to be the current Open Sesame discourse that will open up ... Recent Articles AdvancED Nevertheless creating more robust teacher and principal evaluation systems will not in isolation lead to significant improvements in educator quality.
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